Pricing Strategy Optimization by Machine Learning in E-commerce
This paper introduces the concept of pricing strategy and its importance in e-commerce, analyzes the limitations of traditional pricing methods. Subsequently, the article elaborates on the application of machine learning in E-commerce pricing strategies. In addition, the article also presents the key technologies for optimizing pricing strategies using machine learning. Finally, it looks forward to the development trend of future pricing systems.
Authors
- Y. X. Song
- Quan Liu
Institutions
- Guangzhou College of Commerce
- China Southern Power Grid (China) (CN)
Publication Details
- Published
- 2025-03-28
- DOI
- https://doi.org/10.1145/3745238.3745358
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.00