Pricing Strategy Optimization by Machine Learning in E-commerce

This paper introduces the concept of pricing strategy and its importance in e-commerce, analyzes the limitations of traditional pricing methods. Subsequently, the article elaborates on the application of machine learning in E-commerce pricing strategies. In addition, the article also presents the key technologies for optimizing pricing strategies using machine learning. Finally, it looks forward to the development trend of future pricing systems.

Authors

Institutions

Publication Details

Published
2025-03-28
DOI
https://doi.org/10.1145/3745238.3745358
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Pricing Strategy Optimization by Machine Learning in E-commerce

Y. X. Song, Quan Liu
Consumer Market Behavior and Pricing
article

Pricing Strategy Optimization by Machine Learning in E-commerce

Y. X. Song, Quan Liu
article en

Abstract

This paper introduces the concept of pricing strategy and its importance in e-commerce, analyzes the limitations of traditional pricing methods. Subsequently, the article elaborates on the application of machine learning in E-commerce pricing strategies. In addition, the article also presents the key technologies for optimizing pricing strategies using machine learning. Finally, it looks forward to the development trend of future pricing systems.

Guangzhou College of Commerce, China Southern Power Grid (China) (CN)
Openalex Percentile: Top 76%
Consumer Market Behavior and Pricing
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Pricing Strategy Optimization by Machine Learning in E-commerce — Y. X. Song, Quan Liu · (2025) | TGRS Research Map | TGRS