Fresh products supply chain preservation efforts and pricing optimization decision

In the two-level fresh products supply chain composed of the cooperative and the supermarket, the supermarket takes fresh preservation measures for the fresh products, and the club directly provides the fresh products picked to the supermarket to ensure the freshness of the supermarket sales. Considering the influence of random factors on the consumer demand of fresh products, this paper constructs a demand function under the combined influence of the price of fresh products, preservation efforts and random factors. By constructing the optimal decision model of fresh product supply chain, the optimal decision of commercial super preservation effort level, retail pricing and cooperative supply (inventory factor) is realized. We use MATLAB programming to solve the optimization model, and we also analyze the expected utility of the supply chain between centralized and decentralized decisions. Example and sensitivity analysis verify the effectiveness of the model. In addition, the profit sharing mechanism can ensure the win-win cooperation of the supply chain members, so that the benefits of all parties are greater than the individual decisions. The research results can provide reference for the supply chain construction and sales decision of retail enterprises to avoid losses.