Predicting Customer Churn Through Lifetime Value: Analysis of Multidimensional Influencing Factors and Their Interactions

In the telecommunications industry, customer churn is a major challenge, exacerbated by the rapid advances in digital technology. Predicting customer churn is essential for sustainable growth as retaining customers is more cost-effective than acquiring new ones.

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Published
2025-03-28
DOI
https://doi.org/10.1145/3745238.3745270
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
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article

Predicting Customer Churn Through Lifetime Value: Analysis of Multidimensional Influencing Factors and Their Interactions

Qianyun Zhang
Customer churn and segmentation
article

Predicting Customer Churn Through Lifetime Value: Analysis of Multidimensional Influencing Factors and Their Interactions

Qianyun Zhang
article en

Abstract

In the telecommunications industry, customer churn is a major challenge, exacerbated by the rapid advances in digital technology. Predicting customer churn is essential for sustainable growth as retaining customers is more cost-effective than acquiring new ones.

Chongqing Jiaotong University (CN)
Openalex Percentile: Top 76%
Customer churn and segmentation
DOIOpen Access PDFOpenAlex
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Predicting Customer Churn Through Lifetime Value: Analysis of Multidimensional Influencing Factors and Their Interactions — Qianyun Zhang · (2025) | TGRS Research Map | TGRS