Optimizing Structure for Factors Influencing Consumers' Green Preferences

Identify the factors influencing consumers' green preferences, establish an interpretative structural modeling, and the cross-influence matrix multiplication is used to verify, analyze the interrelationships, hierarchical structure, and mechanism of action among the factors, and effectively guide green consumption to realize green, low-carbon, and sustainable development. The analysis shows that the seven main factors influencing consumers' green preference are divided into five levels, with product green labeling and government regulation being the deepest and most fundamental influencing factors, and consumers' sense of environmental responsibility being the most superficial, intuitive and direct influencing factor. Improving product eco-green labeling certification standards, certification system construction, strengthening government supervision, and adopting effective subsidy policies and reward and punishment mechanisms are the fundamental measures to promote green consumption and green development. Cultivating consumers' green awareness and enhancing their sense of environmental responsibility are direct and effective measures to promote green consumption and green development.