The Role of AIGC in Shaping New Paradigms of Brand Advertising

Generative AI is having a remarkable impact worldwide. In business marketing, leading companies are progressively seeking to incorporate Artificial Intelligence Generated Content (AIGC) into the advertisement development process to obtain potential advantages. This paper utilizes a thorough qualitative research methodology supplemented by quantitative data and presents specific brand cases to examine the function of AIGC in brand advertising. Consequently, the four principal advertising factors, including content development, visual enhancement, creative innovation, and customer engagement, impacted by AIGC are outlined to demonstrate how AIGC is establishing a new paradigm in brand advertising. Simultaneously, four constraints of AIGC are identified, encompassing ethical concerns, a crisis of trust, customer perceptions, and the stability of content quality.