Research on the Coordinated Development of Cross-border E-commerce and Cross-border Logistics in Guangzhou

Based on Guangzhou Statistical Yearbook and the data sourced by other approaches during 2016-2023, this paper constructs the comprehensive system synergy evaluation model and selects index for this evaluation mode to measure qualitatively the synergy degree of cross-border e-commerce and logistics between the two in Guangzhou. Empirical results show that, both cross-border e-commerce and logistics in Guangzhou have reached a high degree of development, so they have reached a high level of synergy. Through improving the industrial chain cooperation, encouraging innovation mode and building collaborative platforms, Guangzhou can make the synergy of international e-commerce and global logistics be further enhanced.