STUDY OF MODELS OF FORMATION OF EXPENSES OF TRADING ENTITIES ON ELECTRONIC MARKETPLACES

In the conditions of the modern economy, electronic trading platforms (electronic marketplaces) are one of the fastest growing segments of trade in Russia. Of course, like any other business model, trading on marketplaces involves a certain number of operational trading processes, which, in turn, are accompanied by expenses. But at the same time, trading through a marketplace does not require maintaining a large staff, which makes this form of trade less expensive. And also on marketplaces, sellers save significantly on logistics, marketing, accounting, since these services are provided by the marketplace centrally at the lowest prices on the market. This article defines and systematizes various types of expenses arising from trading on electronic marketplaces, develops and proposes an original model for their formation among sellers taking into account the types of business processes of electronic marketplaces, and also substantiates recommendations for reducing the level of certain types of unproductive expenses.