Social Challenges and Prospects for Society Development in the Conditions of the Digital Economy

The article examines the current issue of the impact of the functioning of the digital economy on society. The authors provide data from modern studies on the development of digital economy tools and analyze their im-pact on various elements of society as a system. The study focuses on possible negative consequences, in-cluding digital inequality, labor market transformation, and cybersecurity. The second part of the article consid-ers the possibilities for the positive development of society in the digital economy, including economic growth and improved quality of goods and services in various sectors of the economy. In conclusion, a final point is made about the need for an integrated approach to the implementation of the digital economy, aimed at im-proving the quality of life, strengthening social justice, and building a sustainable future for all members of so-ciety.