Examine the Intention of Generation Z to Adopt Metaverse Apps and Devices: A Technology Acceptance Model Approach

AbstractThis study will investigate the perceptions of Generation Z about metaverse applications and devices in underdeveloped nations such as India.This study will examine perceived usefulness, perceived ease of use, and perceived entertainment. Additionally, personal innovativeness in information technology will be examined. Exploratory factor analysis (EFA) will identify the components, and multiple regression will evaluate the link between independent variables and dependent variables in metaverse app and device uptake. The results show that metaverse application and gadget use are significantly influenced by perceived usefulness, perceived enjoyment, PEOU, and personal innovativeness in information technology (PIIT). The findings affect marketers and developers creating Z-generation metaverse experiences that are entertaining and useful. This study should assist metaverse and internet companies attract young customers to the metaverse.Keywords: Perceived Usefulness, PEOU, Perceived Enjoyment, PIIT and Generation Z.