THE IMPACT OF INNOVATIVE MARKETING TOOLS ON THE DEVELOPMENT OF GLOBAL AND REGIONAL SERVICE MARKETS

The article examines current trends in the development of the global services market in modern conditions under the influence of innovative marketing tools. Emphasis is placed on regional features and typologies of services. The specifics of such tools as artificial intelligence, omnichannel platforms, immersive technologies, data analytics and influence strategies are determined. Modern innovative tools and their impact on various types of services, in particular in the field of tourism and pharmaceuticals, are characterized

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Publication Details

Journal
Actual Problems of Economics
Published
2025-01-01
DOI
https://doi.org/10.32752/1993-6788-2025-1-283-338-346
Primary Topic
Global Trade and Competitiveness
Type
article
Field-Weighted Citation Impact
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article

THE IMPACT OF INNOVATIVE MARKETING TOOLS ON THE DEVELOPMENT OF GLOBAL AND REGIONAL SERVICE MARKETS

Олена Лютак, Viktor Protsyk
Actual Problems of Economics
Global Trade and Competitiveness
article

THE IMPACT OF INNOVATIVE MARKETING TOOLS ON THE DEVELOPMENT OF GLOBAL AND REGIONAL SERVICE MARKETS

Олена Лютак, Viktor Protsyk
article en

Abstract

The article examines current trends in the development of the global services market in modern conditions under the influence of innovative marketing tools. Emphasis is placed on regional features and typologies of services. The specifics of such tools as artificial intelligence, omnichannel platforms, immersive technologies, data analytics and influence strategies are determined. Modern innovative tools and their impact on various types of services, in particular in the field of tourism and pharmaceuticals, are characterized

Actual Problems of EconomicsVol. 1(283)
Openalex Percentile: Top 72%
Global Trade and Competitiveness
DOIOpen Access PDFOpenAlex
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THE IMPACT OF INNOVATIVE MARKETING TOOLS ON THE DEVELOPMENT OF GLOBAL AND REGIONAL SERVICE MARKETS — Олена Лютак, Viktor Protsyk · Actual Problems of Economics (2025) | TGRS Research Map | TGRS