ANALYSIS OF THE BENEFITS OF USING HINO AND MITSUBISHI FLEETS IN AN EXPEDITION COMPANY

The increasingly fierce competition in the logistics industry is driving shipping companies to continuously innovate and improve operational efficiency. One crucial factor that can influence the competitiveness of shipping companies is the selection of the right fleet. This research aims to compare the advantages of Hino and Mitsubishi fleets used by CV. Aneka Usaha Jaya, a shipping company in South Sumatra. Employing a qualitative descriptive approach, the researcher provides a description of which brand is more advantageous overall for CV. Aneka Usaha Jaya. The researcher used participatory observation and interviewed operational and financial employees from January 2023 to December 2023 to collect data. The analysis results indicate that using Mitsubishi fleets is more profitable than Hino. This research shows that the most significant factor influencing the profit comparison between the two brands is the unit purchase price. Meanwhile, other factors such as load capacity, operational costs, driver salaries, fleet maintenance, vehicle taxes, roadworthiness tests, and comfort do not have a significant impact on operational profits. Therefore, shipping companies intending to purchase new fleets from either Hino or Mitsubishi are advised to choose Mitsubishi fleets. This study offers important implications for shipping companies in optimizing fleet selection to enhance operational efficiency.