The impact of tourism performance experience quality on tourists' perceived value and behavior: A case study of China's "Splendor of Pengcheng "

This study investigates how tourism performance quality influences tourists' perceived value and revisit intention, using the live performance Splendor of Pengcheng at Yunlong Lake, Xuzhou as a case study. Employing mixed methods—textual analysis of 208 online reviews and surveys of 211 audience members—the research identifies performance content, facilities, services, and cultural authenticity as core dimensions of experience quality. Findings reveal that performance content and cultural authenticity significantly enhance emotional value, while service quality most strongly impacts cognitive value, with both dimensions collectively driving revisit intention. Based on these results, we recommend (1) deeper integration of local cultural elements into performance design, (2) optimization of service facilities, and (3) implementation of dynamic pricing strategies to balance tourists' cost perceptions.