ANALYSIS OF FLASH DEALS AND FREE DELIVERY ON TWIN DATES E-COMMERCE SHOPEE ON PURCHASE DECISIONS: A LITERATURE REVIEW

The rapid advancement of technology has led to the significant growth of marketplaces in Indonesia. Shopee has emerged as the largest e-commerce platform in the country. The abundance of attractive offers and promotions, especially during special dates like 10.10 and 12.12, has encouraged consumers to shop on Shopee. Flash Deals and Free Delivery have become Shopee's primary marketing strategies to entice consumers to make purchasing decisions and stay ahead of the intense competition among e-commerce platforms. This research aims to investigate the influence of Flash Deals and Free Delivery during Shopee's special dates on consumer purchasing decisions. The study employs a literature review methodology, involving a comprehensive review of online journal articles and books accessed through Google Scholar. Findings from this literature review suggest that Flash Deals and Free Delivery during Shopee's special dates significantly influence consumer purchasing decisions.

Authors

Institutions

Publication Details

Journal
Proceeding of International Students Conference of Economics and Business Excellence
Published
2024-12-30
DOI
https://doi.org/10.33830/iscebe.v1i1.3744
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

ANALYSIS OF FLASH DEALS AND FREE DELIVERY ON TWIN DATES E-COMMERCE SHOPEE ON PURCHASE DECISIONS: A LITERATURE REVIEW

Luluk Fauziyah, Raymond Wahyudi
Proceeding of International Students Conference of Economics and Business Excellence
Consumer Behavior and Marketing Influence
article

ANALYSIS OF FLASH DEALS AND FREE DELIVERY ON TWIN DATES E-COMMERCE SHOPEE ON PURCHASE DECISIONS: A LITERATURE REVIEW

Luluk Fauziyah, Raymond Wahyudi
article en

Abstract

The rapid advancement of technology has led to the significant growth of marketplaces in Indonesia. Shopee has emerged as the largest e-commerce platform in the country. The abundance of attractive offers and promotions, especially during special dates like 10.10 and 12.12, has encouraged consumers to shop on Shopee. Flash Deals and Free Delivery have become Shopee's primary marketing strategies to entice consumers to make purchasing decisions and stay ahead of the intense competition among e-commerce platforms. This research aims to investigate the influence of Flash Deals and Free Delivery during Shopee's special dates on consumer purchasing decisions. The study employs a literature review methodology, involving a comprehensive review of online journal articles and books accessed through Google Scholar. Findings from this literature review suggest that Flash Deals and Free Delivery during Shopee's special dates significantly influence consumer purchasing decisions.

Proceeding of International Students Conference of Economics and Business ExcellenceVol. 1(1)
National Institute of Food Technology Entrepreneurship and Management (IN), Indonesia Open University (ID)
Openalex Percentile: Top 56%
Consumer Behavior and Marketing Influence
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

ANALYSIS OF FLASH DEALS AND FREE DELIVERY ON TWIN DATES E-COMMERCE SHOPEE ON PURCHASE DECISIONS: A LITERATURE REVIEW — Luluk Fauziyah, Raymond Wahyudi · Proceeding of International Students Conference of Economics and Business Excellence (2024) | TGRS Research Map | TGRS