UTILIZATION OF SOCIAL MEDIA TO PROMOTE CULINARY BUSINESS

The purpose of this study is to find out how business owners most often use social media to promote theirproducts. Social media platforms are becoming increasingly popular in today's digital era, and manyculinary companies use them to reach a wider audience through their advertising. To increase exposureand customer appeal, this study looks at a number of tactics used by culinary business owners toadvertise their products on social media platforms including Facebook, Instagram, and TikTok. Usingsocial media to grow a food business has several advantages, including increased revenue and consumerengagement. The findings of this study provide important information for marketers and culinary businessowners on how to utilize social media as an ef ective marketing tool. Entrepreneurs who want tomaximize social media marketing for culinary businesses are believed to benefit from this study.