Bringing research to management practice

Businesses and other organizations exist to create value. We asmanagement scholars also exist to create value by bringing research topractice. Value creation for, whom? Value for customers, owners, partnersand the society at large. The old way is understanding value as embedded inunits of output - goods and services, while the emerging view understandvalue as cocreated among collaborating actors in ecosystems. How can weas scholars explain value creation in ways that contribute to managementpractice? Are we building an Ivory tower by using concepts that are hardto grasp? How can we create value with our research for managementpractice?My academic home is Service Research Center - CTF and KarlstadBusiness School. I have during some time reflected on the essence ofhow we present research findings for practitioners and design executiveprograms. I have discussed with leaders from a wide range of businesses,including Volvo and IKEA. I also learnt from participants in executivedevelopment courses, and a program at CTF, focusing on bringing serviceresearch to practice; Improving value creation through Service Education(ISE), with around 20 online courses. See website: ISE, Improving valuecreation through service education (kau.se). My experience is that threeinterdependent aspects of value creation are particularly useful whenbringing research to practice as a basis for Managing value creation.