The Influence of TikTok Social Media on Adolescent Social Behavior in the Digital Era: A Case Study in Kendari City

This study examines the role of TikTok in shaping the social behavior and self perception of adolescents in Kendari City, Indonesia. Situated within an interpretivist paradigm, a qualitative descriptive case study was conducted involving 120 adolescents aged 15–18 years. Data collection employed participatory observation, baseline questionnaires, and semi structured interviews, analyzed through thematic coding and matrix displays. The findings reveal that TikTok usage fosters both positive and negative psychosocial outcomes. While 42% of respondents reported increased self confidence through creative engagement, 32% experienced social pressure to conform to trending challenges, and 12% reported negative social comparisons. Algorithmic recommendation systems were found to significantly influence content exposure and behavioral normalization, aligning with the emerging "algorithmic conformity" model. Peer interactions were enhanced through trend discussions and collaborative video creation; however, relational distancing was also observed. Content consumption was overwhelmingly entertainment driven, reinforcing homogenized digital cultures. This study contributes to the expanding literature on adolescent digital socialization by emphasizing the hybrid influence of peer dynamics and algorithmic architectures. The findings advocate for integrated digital literacy, emotional regulation, and platform transparency initiatives to promote healthier digital ecosystems for adolescents.