Research on the Countermeasures of Governments to Deal with Online Public Opinion in the New Media Environment

In recent years, the public opinion atmosphere in my country has become increasingly active, and the Internet has become an important platform for the public to speak out and express opinions. The public uses the Internet to participate in the public decision-making process widely, actively express personal demands, and integrates huge public opinion influence and practical action through complex interactive modes intertwined online and offline. This phenomenon has greatly promoted the frequent occurrence of online emergencies. In short, the Internet has become an important force in promoting public opinions and actions, which in turn has affected the stability and development of society. In the context of new media, how the government understands the particularity of online public opinion and effectively responds is crucial to enhancing the government's credibility and people's satisfaction. The first part of this article briefly describes the background and significance of this topic selection, and sorts out the current research status of domestic experts and scholars on online public opinion management under the background of new media. The second part defines the concepts related to "new media" and "public opinion" and analyzes them from crisis management theory, providing a theoretical basis for this paper. The third part mainly explores the problems and reasons that the government has in responding to online public opinion under the background of new media. The fourth part puts forward suggestions on the shortcomings of the government in responding to online public opinion and explores ways to improve.