Learning from memes about ageism among Israeli Arab tweens

Abstract The present study relied on internet memes as a tool to possibly fight ageism and shape public views in a positive manner. Data collection took place between May and June 2024, recruiting 160 Israeli Arabs, aged 13 to 16, from 3 different schools. In total, 105 memes addressed ageism towards older people. Visual and written contents were described, followed by more interpretative analysis. The memes were classified into two main themes. The first concerned negative ageist stereotypes of older persons (n = 66). The second theme concerned attempts to combat ageism (n = 39). Even though students received explicit instructions to fight ageism via their meme production, most students produced memes which depicted older age and ageing in a negative stereotypical light. The study highlights the relatively high levels of ageism in this group of participants and points to areas needing further attention in future interventions to alleviate ageism. The present findings are important as they question the current thinking of the Arab population as characterized by familistic values of high levels of respect towards older persons.