ASSESSING THE IMPACT OF WEATHER ADAPTATION MEASURES ON THE PERFORMANCE OF THE FOOD CROP MARKETERS: AN EXAMPLE FROM SOUTHWEST, NIGERIA

This study investigates the impact of weather adaptation measures on the profitability of food crop marketers in Southwest Nigeria.A multistage sampling procedure was used to select 390 respondents, categorized into adopters and non-adopters of climate adaptation strategies.An endogenous switching regression model was employed for data analysis.Key determinants of adaptation decisions include access to climate information, participation in training, proximity to markets, and membership in associations.While adopters experience higher profitability, inconsistent rainfall continues to affect income, revealing limitations in current adaptation practices adversely.Conversely, rising temperatures are associated with increased income among adopters, indicating successful mitigation of heat stress.The average treatment effect on the treated (ATT) is estimated at 279,000, demonstrating substantial income gains for adopters.Similarly, the average treatment effect on the untreated (ATU) is 108,200, implying that non-adopters could benefit significantly from adaptation.The study recommends investments in infrastructure and targeted financial support to enhance adaptive capacity, especially for marketers in rural areas.