How does internal corporate social responsibility influence employee turnover intention in the era of digital transformation?

Purpose This study investigates the impact of internal corporate social responsibility (ICSR) on employee turnover intention in the context of digital transformation (DT), with organizational citizenship behavior (OCB) as a mediator and CSR satisfaction as a moderator. Design/methodology/approach Quantitative analysis was conducted using data from 200 employees and supervisors in China. SPSS and AMOS software were utilized to analyze the relationships between ICSR, OCB and turnover intention. Findings Positive perceptions of ICSR significantly enhance OCB, thereby reducing employee turnover intention. This highlights the role of effective ICSR practices in promoting employee engagement and retention in the context of DT. Research limitations/implications Limitations include the reliance on cross-sectional data, suggesting the necessity for longitudinal studies to validate these findings over time. Future research should explore additional dimensions of OCB and examine diverse industry contexts for broader applicability. Practical implications Organizations are encouraged to prioritize ICSR initiatives that bolster employee perceptions of organizational support and social responsibility. This approach can enhance employee satisfaction, mitigate turnover costs and foster organizational sustainability in the digital era. Originality/value The study contributes by uncovering the mediating role of OCB and the moderating influence of CSR satisfaction in the relationship between ICSR and turnover intention. It offers novel insights into leveraging ICSR to navigate workforce dynamics during DT.