How pet food selection attributes influence customer satisfaction and loyalty: evidence from South Korea

These findings stress the importance of transparency in production processes and consumer-oriented product designs that meet modern demands for convenience. By prioritizing these attributes, pet food manufacturers can better align their products with changing consumer expectations, improving loyalty and strengthening their competitive position in a dynamic market. This study offers insights into how selection attributes affect customer satisfaction and loyalty, with practical implications for product development and marketing strategies in the rapidly growing pet food sector. However, the study is limited by its sample representativeness and the scope of analyzed attributes, suggesting considerable scope for future research to broaden demographic coverage and explore additional influencing factors.