Research on the Cultivation Path of Red Industrial Heritage-Based Internet Celebrity Incubation Bases in Xiangtan from the Perspective of New Quality Productivity

新质生产力理论为红色工业遗产活化搭建创新框架，本研究聚焦湘潭锰矿等红色工业遗产所面临的“历史价值增加”和“吸引力降低”的悖论，提出利用“文化赋能 + 数字技术”双轮驱动策略构建“网红孵化基地”培育的路线，通过文献探究、案例剖析和实地走访，揭示其核心困境为传播技术创新滞后以及产业转化不足。研究从系统层面解构文化赋能内涵，及其对提升遗产认知度、情感粘性与市场价值的关键作用机制，创新性地将轻量化数字孪生技术、沉浸式场景构建与区块链赋能商业模式进行整合，形成以“文化解码–技术适配–经济自生”为主的三维路径。此研究突破传统保护模式，构建起以激活文化基因作为核心、把数字技术当作杠杆、以经济可持续发展作保障的理论与实操架构，为同类地区达成红色遗产保护与“网红”经济协同推进的“历史活化–经济转型”提供可参考范例。The theory of new quality productivity builds an innovative framework for the revitalization of red industrial heritage. This study focuses on the paradox of “increased historical value” and “decreased attractiveness” faced by red industrial heritage sites such as the Xiangtan Manganese Mine, and proposes a route for cultivating “Internet celebrity incubation bases” by using a dual-wheel drive strategy of “cultural empowerment + digital technology”. Through literature review, case analysis and on-site visits, it reveals that its core predicament lies in the lag of communication technology innovation and the insufficiency of industrial transformation. This research deconstructs the connotation of cultural empowerment from a systematic perspective and its key mechanism in enhancing the awareness, emotional stickiness and market value of heritage. It innovatively integrates lightweight digital twin technology, immersive scene construction and blockchip-empowered business models to form a three-dimensional path mainly based on “cultural decoding - technology adaptation - economic self-generation”. This research breaks through the traditional protection model and establishes a theoretical and practical framework that takes the activation of cultural genes as the core, digital technology as the lever, and sustainable economic development as the guarantee. It provides a reference example for similar regions to achieve the coordinated promotion of red heritage protection and “Internet celebrity” economy in the “historical revitalization - economic transformation”.