The Generation Mechanism and Adjustment Strategies of College Students’ “Social Phobia” in the Digital Intelligence Era

在数智技术飞速发展的当下，大学新生社交方式与心理状态发生深刻变革，“社恐”现象日益普遍。本研究融合社会心理学理论与数智时代特征，根据数智时代大学生“社恐”的现实表征，揭示大学生社交恐惧的多维生成机制。研究发现，69.1%的受访学生存在社交恐惧体验，其影响因素涵盖数智时代的社交方式、认知偏差、家庭环境、学校教育以及个人性格与成长经历等维度。基于此，提出构建包容性社交环境、积极教养模式、认知重塑与行为激活、提升数智素养、数字赋能等调适策略，旨在助力大学生适应社会交往，提升心理健康水平，同时为未来研究指明方向。In the current era of rapid development of digital intelligence technology, the social interaction methods and psychological states of freshmen in universities have undergone profound changes, with the phenomenon of “Social Phobia” becoming increasingly common. This study integrates social psychology theories with the characteristics of the digital intelligence era, and based on the real manifestations of “Social Phobia” among college students in the digital intelligence era, it reveals the multi-dimensional generation mechanism of social phobia among college students. The research finds that 69.1% of the surveyed students have experienced social phobia, and the influencing factors cover multiple dimensions such as social interaction methods, cognitive biases, family environment, school education, and personal character and growth experiences in the digital intelligence era. Based on this, it proposes adjustment strategies such as building an inclusive social environment, adopting positive parenting models, cognitive restructuring and behavioral activation, enhancing digital intelligence literacy, and digital empowerment, aiming to help college students adapt to social interactions, improve their mental health levels, and at the same time, point out the direction for future research.