Digital Tourism Experiences for Tourist Site Revisit: An Empirical Review from Nepal

This study delves into the pivotal role of digital tourism experiences in influencing tourist site revisit behavior. It specifically hones in on the impact of technology-based service innovativeness, social value, and knowledge sharing through technology. These factors play a significant role in shaping tourists' intentions to return to their destinations. The study employs a quantitative research approach and a descriptive and correlational design and analyzes data collected from tourists engaged in both soft and hard adventure tourism activities. The findings underscore the strong correlations between technology-based service innovation, social value, and tourists' likelihood of revisiting destinations. The study reveals that both technology-based service innovation and social value positively influence experience sharing through technology and revisit intentions. Furthermore, experience sharing through technology emerges as a key mediator between technology-based service innovation and revisit behavior. The study's implications highlight the critical role of advanced technologies in enhancing tourism services, thereby boosting customer satisfaction, fostering loyalty, and creating a positive feedback loop through online content sharing. The study encourages tourism businesses to prioritize technological innovation, engage with tourists online, and tailor experiences to increase repeat visits and customer loyalty.