Research on Digital Protection and Creative Inheritance Strategies of Agricultural Cultural Heritage in Shandong Province

研究聚焦山东省农业文化遗产的保护与传承，分析其在现代化进程中面临的传承危机与价值挖掘不足等问题，探讨数字化技术在农业文化遗产保护中的应用路径，并提出创意性传承策略。通过梳理山东省农业文化遗产的资源现状与特点，结合三维建模、云计算等技术手段，构建数字化保护体系；同时，从“农业 + 文旅”融合、文化创意产品开发、主题活动设计等维度，探索遗产活化利用模式。研究表明，数字化技术与创意策略的结合可有效提升农业文化遗产的保护效率与传承活力，为乡村振兴与文化自信建设提供支撑。This study focuses on the protection and inheritance of agricultural cultural heritage in Shandong Province, analyzing the challenges of inheritance crisis and insufficient value exploration in the modernization process, and discussing the application path of digital technology in the protection of agricultural cultural heritage, while proposing creative inheritance strategies. By combing the resource status and characteristics of agricultural cultural heritage in Shandong Province, and integrating technical means such as 3D modeling, VR/AR, and cloud computing, a digital protection system is constructed. At the same time, from the dimensions of “agriculture + culture and tourism” integration, cultural and creative product development, and theme activity design, the study explores the activation and utilization models of heritage. The research shows that the combination of digital technology and creative strategies can effectively improve the protection efficiency and inheritance vitality of agricultural cultural heritage, providing support for rural revitalization and cultural confidence construction.