A STUDY ON THE IMPACT OF DIGITAL MATURITY ON CORPORATE OPERATIONAL PERFORMANCE

With rapid global technological innovation in the 21st century, digital transformation has become irreversible. This study combines digital maturity theory and institutional frameworks to look at how companies perform, creating a theoretical framework called "Digital Maturity- Digital Literacy/Organizational Support Attitude - Corporate Operational Performance". Using responses from 1,152 participants in the "Survey on Digital Maturity's Impact on SME Operational Performance", the study uses statistical methods to examine how digital maturity directly and indirectly affects how well companies perform. Results reveal that all five digital maturity dimensions (digital technology capabilities, digital application capabilities, digital infrastructure, digital organizational capabilities, and digital top-level strategy), along with digital literacy, organizational support attitude, transformational leadership, and competitive market environment, significantly positively impact corporate operational performance. ROC analysis identifies digital infrastructure, digital top-level strategy, and digital technology capabilities as the highest-weighted variables. Dual mediation modeling demonstrates that digital maturity has stable, significant positive predictive effects on performance through both digital literacy and organizational support attitude pathways, with digital literacy showing stronger mediation effects. Chain mediation analysis validates the pathway, "Digital Maturity → Organizational Support Attitude → Digital Literacy → Corporate Operational Performance". Moderated mediation results show that transformational leadership and competitive market environment significantly moderate both direct and indirect pathways, enhancing digital maturity's positive effects on corporate operational performance.