Analysis of the Influence of Islamic Values on the Consumer Culture of Muslim Students

This study explores the influence of Islamic values on the consumer culture of Muslim students in the context of modern challenges such as globalization, digital marketing, and social media. Muslim students are increasingly exposed to diverse consumerist pressures that may conflict with the ethical and spiritual guidelines of Islam. This research aims to investigate how deeply Islamic principles such as moderation (wasatiyyah), halal-consciousness, anti-extravagance (israf), and social responsibility are internalized and reflected in the consumption behaviors of Muslim students. Utilizing a mixed-methods approach, the study combines quantitative survey data from Muslim university students with qualitative insights from focused group discussions. The findings reveal a moderate but significant correlation between students’ understanding of Islamic ethics and their consumer behavior. While many respondents show awareness of Islamic consumption values, their actual practices are often influenced by modern marketing trends and social media culture. The study highlights the need for value-based education, policymaker involvement, and ethical business practices that align with Islamic principles. This research contributes to the academic discourse on Islamic consumer ethics and offers practical implications for educators, marketers, and Muslim communities in fostering responsible and faith-based consumption.