From “Art Activation” to “Value Cultivation”: The Practical Logic of Bayu Folk Art Empowering Ideological and Political Education in Universities

Bayu folk art, as the carrier of three value dimensions—“Ancient Bayu People’s Spirit”, “Red Revolutionary Spirit” and “New Era Bayu People’s Spirit”, has the implicit ideological and political education functions of cognitive construction, emotional resonance and behavior guidance. By building a “art decoding-value internalization-behavior shaping” education path, combined with innovative methods such as VR/AR technology and intangible cultural heritage practices, it realizes the paradigm transformation of ideological and political education from “explicit” to “implicit”, and experiences the “ goodness, beauty and truth” carried by the “vulgar form” of folk art, affecting the thoughts and behaviors of college students in a subtle way, and providing cultural support and practical paradigms for colleges and universities to implement the fundamental task of moral education.