Green Strategic Management: Integrating Green IT/IS in Environmentally Friendly Bussiness Strategy

Sustainable Competitive Advantage (SCA) is a company's strategic direction to achieve organizational goals, and can be seen from the management's ways of thinking that always responds and adapts to change, innovation in all fields with an awareness of the importance of environmental management (greening business). This study aims to examine Green Strategic Management with the scope of the role of green IT/IS in an environmentally-based business strategy. The implementation of Green Strategic Management is based on environmental conservation activities and they such as green operations, green design, green manufacturing, reverse logistics, and waste management. Green IT/IS is an innovation and organizational strategy that relies on information technology (IT) and information systems (IS). Green IT/IS is unique among pro-environmental organizational innovations and practices because of the paradoxical relationship between IT and environmental conservation. The implementation of Green Strategic Management to maintain the sustainability of the company while maintaining environmental conditions has been proven to improve company performance. Innovation and organizational strategies in achieving competitive advantage cannot be separated from the use of environmentally friendly Information Technology (IT) and Information Systems (IS) and are often referred to as Green IT/IS.