Interpersonal Relations and Team Dynamics in the Introduction of Social Robots in the Context of the Social and Solidarity Economy in Bulgaria

This paper explores the interpersonal and organizational dynamics involved in the integration of social robots within educational and mental health support systems in Bulgaria, viewed through the lens of the Social and Solidarity Economy (SSE). It focuses on how team collaboration, trust, and emotional intelligence shape the successful adoption of social robotics in universities and schools. Drawing on interdisciplinary research and pilot practices, the study examines the role of institutional culture, leadership engagement, and readiness for innovation in fostering effective human-robot interaction. Particular attention is given to how social robots, when introduced within SSE-aligned frameworks, can enhance inclusive, participatory, and ethically grounded support models. The findings highlight the importance of nurturing interpersonal trust and team cohesion in order to realize the full potential of social robots as tools for emotional and educational well-being. The paper concludes with recommendations for sustainable integration practices, emphasizing co-design with stakeholders and culturally responsive implementation strategies in the Bulgarian context.