Organizational Psychology and the Introduction of Social Robots in Higher Education: Implications for the Social and Solidarity Economy in Bulgaria

This paper explores how principles of organizational psychology can support the integration of social robots into academic institutions, with a specific focus on the emerging framework of the Social and Solidarity Economy (SSE) in Bulgaria. By applying institutional, psychological, and cultural models, the study examines how attitudes, leadership styles, and organizational climates mediate the acceptance, resistance, and co-creation of value when robots are introduced into learning environments. Three key models are employed: the Institutional Technology Acceptance Model (TAM), the Resistance to Automation Model, and the Co-Creation of Value Framework. These are analyzed within the Bulgarian cultural and institutional context. The paper outlines the conditions under which social robots can serve as emotionally intelligent and pedagogically effective actors that align with SSE values such as participation, inclusion, and sustainability.