A study on People’s Perception towards Health Insurance in Gandhinagar

This study investigated public perceptions of health insurance in Gandhinagar, Gujarat, India. This was aimed at accessing the source of awareness for health insurance, to explore the factors that influence people to obtain health insurance, and barriers to subscription of health insurance. The study utilized a convenience sampling method with a sample size of 361 individuals in Gandhinagar. Data collection involved questionnaires and surveys. The data was analyzed using Smart PLS, Microsoft Excel, and SPSS. After analyzing the data we came to know that the majority demonstrated awareness of health insurance, and the subscription rate mirrored that number. Doctors, media, and family/friends were the primary sources of awareness. Affordability and perceived value were significant factors influencing subscriptions, with economic constraints acting as the major barrier for the uninsured. Overall, the study sheds light on the current perceptions and behaviors related to health insurance in Gandhinagar.