Model Construction and Comprehensive Evaluation of Financial Competitiveness of Chinese Outdoor Sports Listed Companies: Empirical Analysis Based on Financial Panel Data of 32 Representative Outdoor Sports Listed Companies

This article selects panel data from 32 outdoor sports listed companies in China from 2016 to 2022 to construct an indicator system for the financial competitiveness of outdoor sports listed companies in China. Through factor analysis, the financial competitiveness of outdoor sports companies is obtained. The study found that the main components of the financial competitiveness indicator system of outdoor sports listed companies in China are composed of profitability factors, debt-paying ability factors, growth ability factors, and operational ability factors; from the perspective of overall financial competitiveness, the financial competitiveness presents a “pyramid” structure, with a high concentration of top enterprises and a “polarization” in the industry; from the perspective of individual financial competitiveness, the overall situation shows an inverted “S” shape. The financial structure of top enterprises is balanced, while midstream enterprises have exposed significant growth and operational shortcomings, and the financial competitiveness of tail enterprises is seriously problematic.