The Risks and Avoidance of the “Fan Culture” in the Sports World from the Perspective of Social Governance

This article employs netnography, literature research method, and logical analysis method to study the highly prevalent sports fan “Fan Culture” and its associated risks on the internet after the Hangzhou Asian Games, attempting to identify pathways to mitigate related risks and guide its positive development. The research finds that the phenomenon of sports fans becoming part of “Fan Circles” is intensifying, mainly manifesting as severe pathological idolisation and an excessive pursuit of entertainment content. Therefore, from the perspective of social governance, managing sports “Fan Culture” should prioritise legal governance, be grounded in moral governance, and adopt a model of multi-level cooperation to form a governance synergy. The three main entities – government, industry, and community – each fulfill their roles in the governance of “Fan Culture”, establishing a top-down threetiered linkage mechanism. In this three-tier system, the government provides the legal framework, the industry implements management rules, and the community promotes self-discipline, ultimately creating a complete governance loop from policy to practice. Guided by the mainstream socialist ideology, it aims to foster a healthy relationship between sports stars and fans, eliminating the negative aspects of sports “Fan Culture”.