Sharenting Among Polish Parenting Influencers on Instagram

This paper explores the dynamics, motivations, and ethical considerations of sharenting among Polish parenting influencers on Instagram. Content analysis and in-depth interviews aims to understand how Polish parenting influencers engage in sharenting on Instagram motivations, the types of content they share, and how they address (or neglect) issues of child privacy. This research contributes new insights into the transnational dynamics of influencer culture. The key findings highlight a tension between authenticity and commercialization, inconsistencies in privacy practices, and the commodification of children’s images. These insights offer valuable contributions to debates on digital ethics, children’s rights, and influencer culture in underexplored regional contexts.