Effective Financial Management Strategies for Toy Stores in WTC Batanghari, Jambi City

This study focuses on the discussion of effective financial management for the Time Toys Toy Store WTC Batanghari which aims to describe how to effectively manage finances for the Time Toys Toy Store. In this study, the author uses an interview method to respondents with a triangulation technique, namely a combination of Observation, Interview and Documentation to obtain accurate data. The data used in this study is primary data, namely data sourced directly from business actors. Meanwhile, the secondary data is documentation and supporting evidence in research on effective financial management at Time Toys Toy Store. Based on the results of the analysis of the concept of effective financial management for Time Toys Toy Store, it can be concluded that effective financial management can be done with the company managing its budget better. By managing the budget carefully, companies can ensure that their expenses are on track and do not exceed the available financial resources