Comic Book Case Studies: Visual Storytelling in Management Education

This article explores the potential integration of visual storytelling techniques, specifically comics, into case-based management education. The author examines how comicstyle case studies might enhance student comprehension, particularly for culturally and linguistically diverse cohorts, by leveraging the pedagogical benefits of visual narrative elements.

Authors

Publication Details

Journal
Business Case Journal
Published
2025-03-11
DOI
https://doi.org/10.69521/bcj.v32i1.4
Primary Topic
Digital Storytelling and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Comic Book Case Studies: Visual Storytelling in Management Education

S. A. Mitchell
Business Case Journal
Digital Storytelling and Education
article

Comic Book Case Studies: Visual Storytelling in Management Education

S. A. Mitchell
article en

Abstract

This article explores the potential integration of visual storytelling techniques, specifically comics, into case-based management education. The author examines how comicstyle case studies might enhance student comprehension, particularly for culturally and linguistically diverse cohorts, by leveraging the pedagogical benefits of visual narrative elements.

Business Case JournalVol. 32(1)
Openalex Percentile: Top 75%
Digital Storytelling and Education
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Comic Book Case Studies: Visual Storytelling in Management Education — S. A. Mitchell · Business Case Journal (2025) | TGRS Research Map | TGRS