Social Influence in Remote Classroom Platform: Professors’ Point of View

The main goal of this research is to analyze how social influence can act as an antecedent in relation to the expectation and perception of professors regarding the adoption and intention to continue use of digital platforms for remote classes. The study has a quantitative approach testing a conceptual model proposal, based on constructs behavioral, using the technique of modelling structural equations by partial least squares (PLS-SEM). The results pointed to a significant effect of social influence on professors' expectations regarding the effort and performance to manage the online class platforms with a positive perception about the support promoted by the faculties. This demonstrates that the physical distancing caused by the pandemic has resulted in a virtual social proximity, based on the need for more frequent use of digital communication technologies. This study demonstrates the dynamism of behavioural relationships and the importance of social relations in the process of technological acceptance, instigating new studies and contributing to empirical studies of current themes. The model was validated by survey with Brazilian professors from north region (mainly Amazon region). The results demonstrate that technological acceptance can be facilitated when the body of professors has, in their peers, references that inspire learning. The study social proved the relevance of social influence in the scenario of restrictions regarding face-to-face social interaction. Keywords: Continuity of use. Model UTAUT. Previous experience. Social influence.