Bibliometric analysis of households’ economic behavior research

The article identifies the main research trends in the field of household economic behavior, as well as the definition of the structure and interrelation of the categorical apparatus used in this field. The study involved collecting, analyzing, visualizing, and interpreting data. For this purpose, metadata from 2,800 publications of the Web of Science scientometric database in the subject area of the study from 1976 to 2024, as well as 279 publications of the Scopus database from 1973 to 2024 were used. Visualization, structuring and clustering of metadata was carried out using VOSViwer and Biblioshiny applications. As a result of the analysis, trends in the area under study were identified, scientific interest was assessed, and a thesaurus of the most frequently used words was formed. The authors’ productivity and influence on publication activity were assessed, and the historiography of citations was identified. In particular, 10 words were identified as forming the categorical apparatus of the study. The conducted research allows concluding that there is a growing level of scientific interest in the field of economic behavior of households. The categorical apparatus of the topic under study covers a wide range of interdisciplinary concepts, which indicates a fairly wide range of the material under study and requires further research into issues of economic behavior of households. Keywords: economic behavior, households, metadata, VOSViewer, Biblioshiny, Web of Science, Scopus, trends.