Dakwah Melalui Media Sosial

The development of digital technology has brought significant changes to the dissimination of dakwah. Social media has become the primary platform for conveying islamic values to a broader audience. This study aims to examine strategies for writing engaging captions and dakwah scripts, as well as the use of visual desain to enhance message effectiveness. Through a qualitative approach using content analysis, the study finds that integrating copywriting techniques with visual design elements can significantly increase audience, engagement. The findings of this research are expected to serve as a guide for preachers and dakwah content creators in delivering islamic messages more attractively and effectively.