InvestEdge: Stock Recommendation and Trading Platform

Online trading integrates finance and technology to transform how individuals engage with financial markets. This paper investigates the evolution of online trading platforms and their influence on trader behavior, risk tolerance, and portfolio performance. Utilizing data from large-scale trading account analyses, field studies with experienced investors, and user feedback, the study identifies critical factors affecting platform efficiency and user satisfaction. In the context of an increasingly globalized and digital financial ecosystem, the findings emphasize the necessity for user-centric design, enhanced consumer awareness, and continuous platform innovation driven by actionable insights.