Entrepreneurs’ Perception of Green Spaces: A Bibliometric Analysis of the Connections between Business and Urban Sustainability

Green spaces play an essential role in promoting sustainability and quality of life, and entrepreneurs’ perception of them can significantly influence economic development strategies. The study investigates this relationship through a bibliometric analysis, highlighting how the entrepreneurial environment reacts to the presence and integration of green spaces in the urban context. The research uses data from the Web of Science, covering the period 2008–April 2025, to identify the main academic trends, dominant concepts and relevant collaborations between authors. The results show that green spaces are not only perceived as aesthetic or ecological elements, but also as opportunities for innovation and social responsibility. The analysis of term and author networks reveals a multidisciplinary approach, highlighting the increasing importance given to the environment in business strategies. Thus, the study offers an updated perspective on how entrepreneurs relate to green infrastructure, highlighting its role in supporting sustainable development.