MARKETING IN TOURISM
The article is devoted to marketing in tourism, highlights the basic terms of marketing, analyzes the product in tourism, outlines the basic principles of marketing in tourism. The issue of the importance of social networks in marketing and the importance of promoting a travel product is considered.
Authors
- O.V. Marandykina (ORCID: https://orcid.org/0000-0002-9155-5014)
- Валентин Дмитриевич Иванов (ORCID: https://orcid.org/0000-0002-2952-3222)
Institutions
- Chelyabinsk State University (RU)
- Moscow State Linguistic University (RU)
Publication Details
- Journal
- Physical Culture Sport Tourism Motor Recreation
- Published
- 2025-06-29
- DOI
- https://doi.org/10.47475/2500-0365-2025-10-2-143-148
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00