Improving the interaction of employment services with consumers of additional professional education

The spread of life-long education in the world and its growing significance among Russian citizens is confirmed by the state policy of subsidizing sale and consumption of educational products in the form of advanced training and professional retraining programs. The development of new tools to manage this process is relevant for economic development of the country regions in terms of labor capital growth in the labor market. The methodological basis of the work consists of a systematic research method, analysis of design solutions, analysis of scientific sources and publications of government bodies official data, information resources on strategic development plans of the country («National Priorities»), major players in the real economic sector, and a methodology for quantitative analysis of the dynamics of the number of students in additional education programs, matrix methods for researching trends in the development of e-commerce, statistical methods for researching information and analytical materials of the Federal State Statistics Service, as well as data from the considered segment of the regional educational market (drawing on the implementation of educational product in vocational training and additional education for certain categories of citizens in the Vladimir region). The authors define the role of additional vocational education in the context of national economic development of the state, including e-commerce, and analyze the importance of e-commerce as a factor in increasing regional labor potential, the competitiveness of citizens in regional and sectoral labor market. The mechanism of managing socio-economic processes of the sphere of educational activity carried out by regional employment services are analyzed, a map of educational products implemented as part of the national project (on the example of the Vladimir region) is developed, tools of the model of digital integration of the activities of employment services affecting the sphere of implementation of educational products in the form of advanced training and professional retraining programs are proposed. The direction of the study will be relevant for regional government bodies (ministries, departments) in the context of improving employment services as an aggregator implementing state policy in the field of life-long education and decreasing unemployment rate.