MEDIA AS SUBJECTS OF THE MEDIA SPACE OF THE TURKIC WORLD: ASSESSMENT OF BASIC CHARACTERISTICS

The architecture of international relations in the Eurasian space is undergoing serious changes, which are associated with the growing influence of Turkey in the Turkic-speaking countries. The significant strengthening of the geopolitical positions of the Turkish state has led to an increase in media content, which is defined as "Turkic". Nowadays, the topic of Turkology has outgrown the boundaries of a narrow academic interest in scientific branches of knowledge (history, ethnology, ethnography, linguistics etc.). At the XI Summit of the Organization of Turkic States (OT), held on November 6 this year in Bishkek, Recep Tayyip Erdogan called on the member countries of the OTG to switch to a single Latin alphabet. We can talk about a clearly expressed information trend that strengthens Turkey's foreign policy leadership in the Turkic world. The call for the transition to a single Turkic alphabet of the Central Asian republics opens up the possibility of forming a mechanism for constructing a "Turkic" media reality. Therefore, it is important to investigate the subjects that determine the content of the media space, and the mass-media that form the "Turkic" information agenda, as well as to assess the relevance of Turkic topics in the mediaspace. To date, research media-analysis tools have been successfully used in Russia, which help in collecting large amounts of data and their subsequent processing. For example,"Medialogy"(www.mlg.ru),"Integrum"(www.integrum.ru),"Public.Ru"(www.public.ru),"SCANInterfax"(www.scan-interfax.ru). Within the framework of this article, an automatic media monitoring and analysis system "Medialogy" was used to collect empirical data, according to keywords,"Turkology","Turkic world", coverage period: 01.01.2024 – 31.10.2024.Content analysis was used as the main research method, which allowed to reveal the patterns and trends of the information flow, determine the intentions of the communicator in the implementation of information stuff in and predict the audience's reaction to the information message. Content-analysis as a research method is most effective because it provides an objective, systematic and quantitative picture of the content of the information flow. Standardized research procedures provide reliable quantitative indicators that made it possible to draw attention to the fact that the Internet and news agencies are the most productive in the production of messages in the "Turkic world" segment of the media-space.