The Role of Media in Preserving Historical Memory on the Example of Family Values

Nation-building in post-Soviet countries has led to a special interest and return to cultural roots and family values. Family history and the reconstruction of the family tree quite predictably fits into the general historical context, which is replete with socially significant processes and events not only for a single family, but in general for the civil communities of the sovereign states of the former Soviet Union. But for modern youth, the most urgent problem is the restoration of family ties, rethinking memorial memory, emotional experiences of real or imaginary memories. In this regard, it can be argued that the relevance of research in the field of reproduction and preservation of historical memory in the form of a family tree of family stories in a digital society is only increasing. Individual memories and collective memory are in dynamic unity, but they undergo serious changes when passed on to subsequent generations. Media communication technologies make it possible to seriously adjust the strength of individual and collective experiences. They can significantly affect the content of historical memory and the formation of a value judgment about it. The modern generation of young people has grown up in new socio-political and socio-economic conditions. Significant historical events of the Soviet past are not part of their personal experience. Family history, values and pedigree are the link to the collective memory. Thanks to collective and family memory, an individual maintains his connection with society. In the era of the formation of a digital society, the interpretation of the historical past, family history, the glorification of individual episodes and the silence of painful memories leads to the construction of the past, in which the focus of assessing the consequences is shifted by the individual arbitrarily. The use of media increases the effectiveness and efficiency in preserving family values among young people. The article presents research data based on the results of a sociological survey of the project's target audience (students aged 18-24 years living in Russia, Kyrgyzstan, Kazakhstan, Uzbekistan). The survey results confirm the interest of young people in recreating family stories, in general and in the form of media products, in particular.