Global Mutual Fund Industry: Growth, Trends and Digital Transformation
The financial services sector has witnessed a significant digital shift, driven by rapid technological advancements, and the mutual fund industry is no exception.To stay ahead of the competition, mutual fund companies must embrace digitalization, ensuring a seamless and hassle-free experience for investors.Since client retention is a cornerstone of success, providing instant access to relevant financial information is crucial in building trust and engagement.Digital marketing plays a pivotal role in this transformation, enabling mutual fund companies to reach a broader audience with minimal cost and effort.By leveraging content marketing strategies across social media platforms like Facebook, Twitter, and Google Plus, these companies can effectively promote their financial products, enhance brand visibility, and foster stronger investor relationships in an increasingly digital world.
Authors
- AR. Saravanakumar (ORCID: https://orcid.org/0000-0003-0251-2918)
Publication Details
- Journal
- Darshan - The International Journal of Commerce and Management (DIJCM)
- Published
- 2025-06-21
- DOI
- https://doi.org/10.56360/dijcm/5.i.2025.2510
- Primary Topic
- Private Equity and Venture Capital
- Type
- article
- Field-Weighted Citation Impact
- 0.00