PRAGMATIC ASPECT OF FUNCTIONING OF ZOOMORPHIC NOMINATIONS IN THE GERMAN LANGUAGE

The article is devoted to the zoomorphic nominations based on the animals’ names and used in the conversation for the naming of the person. The analysis of the possible models of metaphorical transfer «person – animal» is given. The aim of this paper is to investigate their pragmatical abilities. The pragmatical function consists in the influence of the communicators on each other, in the possibility to predict some features and qualities of the addressee and the recipient.