Visual Culture and Brand Communication: How Chinese Beauty Brands Engage Japanese Consumers

This paper is part of the ACCS2025 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

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Publication Details

Journal
Asian Conference on Cultural Studies official conference proceedings
Published
2025-07-14
DOI
https://doi.org/10.22492/issn.2187-4751.2025.19
Primary Topic
Asian Culture and Media Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Visual Culture and Brand Communication: How Chinese Beauty Brands Engage Japanese Consumers

Xiaoyan Zhou
Asian Conference on Cultural Studies official conference proceedings
Asian Culture and Media Studies
article

Visual Culture and Brand Communication: How Chinese Beauty Brands Engage Japanese Consumers

Xiaoyan Zhou
article en

Abstract

This paper is part of the ACCS2025 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

Asian Conference on Cultural Studies official conference proceedings
Sichuan University (CN)
Openalex Percentile: Top 57%
Asian Culture and Media Studies
DOIOpen Access PDFOpenAlex
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Visual Culture and Brand Communication: How Chinese Beauty Brands Engage Japanese Consumers — Xiaoyan Zhou · Asian Conference on Cultural Studies official conference proceedings (2025) | TGRS Research Map | TGRS