Betrayal Story: Is It a New Storytelling Marketing?

This paper is part of the ACSS2025 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

Authors

Publication Details

Journal
˜The œAsian Conference on the Arts, Humanities and Social Sciences Conference proceedings/Asian Conference on the Social Sciences official conference proceedings/Asian Conference on Arts & Humanities official conference proceedings
Published
2025-07-14
DOI
https://doi.org/10.22492/issn.2186-2303.2025.39
Primary Topic
Media, Gender, and Advertising
Type
article
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article

Betrayal Story: Is It a New Storytelling Marketing?

Fitria Khairum Nisa, M. Iqbal, Wahyu Eka Putri, Prinisa Nurul Ikasari
˜The œAsian Conference on the Arts, Humanities and Social Sciences Conference proceedings/Asian Conference on the Social Sciences official conference proceedings/Asian Conference on Arts & Humanities official conference proceedings
Media, Gender, and Advertising
article

Betrayal Story: Is It a New Storytelling Marketing?

Fitria Khairum Nisa, M. Iqbal, Wahyu Eka Putri, Prinisa Nurul Ikasari
article en

Abstract

This paper is part of the ACSS2025 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

˜The œAsian Conference on the Arts, Humanities and Social Sciences Conference proceedings/Asian Conference on the Social Sciences official conference proceedings/Asian Conference on Arts & Humanities official conference proceedings
Openalex Percentile: Top 67%
Media, Gender, and Advertising
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Betrayal Story: Is It a New Storytelling Marketing? — Fitria Khairum Nisa, M. Iqbal, et al. · ˜The œAsian Conference on the Arts, Humanities and Social Sciences Conference proceedings/Asian Conference on the Social Sciences official conference proceedings/Asian Conference on Arts & Humanities official conference proceedings (2025) | TGRS Research Map | TGRS